SERVICES

Analysis and strategy

Context evaluative analysis and identification of strategic assets’ competitiveness

Our method: the importance of strategy

Every self-respecting digital marketing strategy framework foresees an initial plan phase of analysis, with the aim of identifying strategies and tools best suited to achieving the company’s goals. 

 

Planning usually consists of three subsequent phases. The first is exclusively strategic, the second is mainly operational, comprising implementation as defined established in the preceding moment, and the third is an ongoing operational activity, which generally lasts over one year.

 

Understanding the importance given to the evaluative analysis of the context in which the web project is integrated and identifying the strategic assets of competitiveness allows us to define the exact measurable operations and achieve set objectives.

Analysis

  • Company: products and services (price, positioning, general characteristics that define the online standard)
  • Target market: value, target, personas
    • Identification of the target market/country
  • Competitors (assortment, secondary services, IT infrastructure, web marketing)
    • Identification of competitors/comparables/inspirations
    • Analysis of the composition of the information and service offer of competitors
    • Analysis of additional services offered by competitors
    • Analysis of the IT infrastructure of competitors’ websites
    • Analysis of marketing activities implemented by competitors (ADV, SEO, Social)

Strategy

  • Strategy: identification of the most suitable strategy
    • Formulation of the general approach strategy to the reference market
    • Identification of the operational steps necessary for the execution of the strategy
  • Executive: drafting of the executive project with the aim of formalizing times, costs and tools.
    • Drafting of the executive project: elaboration of the detailed roadmap
    • Drafting of the executive project: select technology and marketing stack
    • Drafting of the executive project: identification of specific costs

Strategy

  • Strategy: identification of the most suitable strategy
    • Formulation of the general approach strategy to the reference market
    • Identification of the operational steps necessary for the execution of the strategy
  • Executive: drafting of the executive project with the aim of formalizing times, costs and tools.
    • Drafting of the executive project: elaboration of the detailed roadmap
    • Drafting of the executive project: select technology and marketing stack
    • Drafting of the executive project: identification of specific costs

Operational steps

  • Preliminary brainstorming
  • Creation of the analysis framework
  • Sharing and collecting preliminary information
  • Data collection and dataset creation
  • Data analysis and data visualization
  • Report writing
  • Presentation
  • Possible revision of specific points
  • Delivery

A Successful Digital Marketing Strategy

A successful digital marketing strategy focuses on reaching your target audience, creating engaging content, promoting your content, and measuring your results. In addition, a successful digital marketing strategy zeroes in on measurable results. We focus on crucial KPIs, ensuring your digital efforts deliver a great return on investment. Furthermore, a marketing strategy specifies your marketing objectives, your target audience, your marketing message, your marketing channels, and your marketing budget. 

 

We employ a variety of strategies to create a thriving digital marketing plan. Some of the strategies we employ include, but are not limited to: 

  • Influencer Marketing Strategy: We partner with influencers across industries like fashion, design, food, and lifestyle to initiate authentic word-of-mouth campaigns.
  • Cosmetics Marketing Strategy: We blend industry expertise with creative flair, setting your brand apart in a saturated market. 
  • Tech Marketing Strategy: The tech industry relies on innovation, and so do our tech marketing strategies. Gruppo CO. ensures your products stand out in a fast-paced market, capturing attention and inspiring action. 
  • Applied Marketing Strategy: Our applied marketing strategies turn theory into practice, delivering tangible results across industries. 
  • Creative Strategy Marketing: Discover your brand’s creativity with Gruppo CO.’s creative strategy marketing. We combine unique ideas with strategic execution to make your brand unforgettable.
  • Route to Market Strategy: Finding the right route to market is essential. We help you navigate the complexities of the Italian market, ensuring your journey is as efficient as it is successful. 
  • B2B Marketing Strategy: Your B2B marketing strategy framework is the blueprint of your success. Gruppo CO. specializes in creating strong strategies for B2B companies and understanding the nuances of your industry as well as the importance of relationship building.

Find Out More About Gruppo CO. | Web Agency in Florence – Tuscany – Italy

Gruppo CO. has a precise goal, to show the importance of digital marketing in the development of every business. Our web agency works to improve and increase the digital presence of our clients by developing customized web marketing strategies.

Gruppo CO.: Your Go To Market Strategy Agency

As you continue your journey to elevate your brand, Gruppo CO. is eager to be your strategic partner. We are committed to understanding your audience, defining clear objectives, and cultivating compelling messages to achieve market growth. Whether you are searching for innovative digital marketing solutions, industry-specific expertise, or a robust B2B marketing framework, working with Gruppo CO. is your perfect choice. Contact us today for more information.